McCain:
{Flavour Makers}

With the pandemic bringing in
younger and more affluent
shoppers into frozen, McCain
wanted to take advantage of this
to grow the McCain brand.

With no ATL support, our task was
to recruit this younger, more
affluent shopper into the brand.

21.6%

Identified audience
and demographic data

Created a cost-effective
omni-channel platform

Targeted for areas that aligned
with stores lists + audience

Making McCain front of customer's
mind at the point of consideration

And converting them with
media at the point of purchase

{ Digital display }

{ Targeted email }

{ Radio }

{ POS (Instore/.com) }

{ Geo-Social }

{ Entrance gates }