Häagen-Dazs were looking to drive standout awareness of their new DUO range with best in class commerce marketing that drives purchase conversion.  

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We started by understanding the target shopper, moving away from a demographic focus towards identifying an aspirational audience of ‘Life Juicers’.

 

Once identified, we used shopper behaviour and data from past campaigns to create a bespoke strategy focusing on reach and impact. 

 

Brandable media was utilised to shout about NEW and to explain the unique proposition of DUO creating a functional benefit.