Crosta & Mollica wanted to drive discovery, rate of sale and trial of their pizza range, attracting shoppers from competitor takeaway pizza brands.

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We created a highly targeted strategy focused on young families, as well as affluent, health-conscious and experimental shoppers, in close proximity to rail/underground stations and at home.

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This ensured we were targeting shoppers who are commuting, but then again at home in proximity to store when they are most likely to be influenced and convert to purchase.